Topmost SEO Audit Points That “Must Haves”
Performing a Search Engine Optimization (SEO) audit on your website is the first and most significant step when beginning an SEO campaign. A proper SEO audit reveals that the weak spots of a website concerning SEO qualities like improper indexing of pages, replicate or thin content, H1 tag inconsistencies, Meta description hiccups, and inner linking misuses.
An SEO audit gets the wheels of an SEO campaign turning, driving organic traffic to your site, and improving your site’s search rankings. Let us take a look at the five SEO audit “musts” each audit should ensure your site reaps all the advantages it could.
SEO Audit “Must Have” 1: “No indexing” Pages
The first order of business when starting an audit would be to comb through your website for webpages to “noindex.” Google and other search engines index pages depending on exactly how and what exactly their search engine spiders decide your website’s pages are about.
When doing an audit of your site or when an SEO firm like Dallas SEO Company is conducting one for you, you will want to make sure that all pages which don’t offer valuable content for the site visitor, in addition to pages with a minute quantity of content are labeled for “no indexing”. This communicates to search engines that their spiders should not crawl the page for search engine outcome indexing.
No indexing pages tells search engines which a site does not want the “noindex” page to be searched for search results or pop-up on SERP’s. In this manner, Google does not consider these webpages, so sites do not fall in positions or jurisdiction in the vast index of webpages.
SEO Audit “Must Have” 2: Look Out For Thin and Copy Content
Coinciding with the “noindexing” of webpages is optimizing the content on website pages. The main attributes search engines look for when they crawl content would be the high quality or value that the content presents for people, the length of the content, and whether the content is duplicated elsewhere on the website or the Internet in general.
Pages with meaningless content ought to be “noindexed” or removed entirely from the website. What’s the purpose of having a page that offers no valuable information for site visitors? Quite often, issues with thin content revolve around the lack of worth the content providers. The purpose of content is to supply useful info in hopes that affect the visitor to some lead, and a lead to your client. If the page has futile content, build it out to become better or garbage it.
Google aspires to provide a unique, purposeful search experience for its users. When content is thin or duplicated, the search engine spider’s red flag goes up and communicates to Google that the page or website is not helping to provide the beneficial user encounter Google aims to deliver.
SEO Audit “Must Have” 3: H1 Best Practices
The next part of a suitable SEO audit is implementing H1 best practices. H1s are the major title of a webpage. Perhaps not the title of this content, however, the title a page’s structure communicates to search engines. H1s tell Google what a page is all about and also the valuable content it provides so it knows when to show it on search engine result pages (SERP).
During an SEO audit, make certain to check for missing H1s, duplicate H1s, H1s that are over 70 characters long, and any multiple H1s. A best practice when optimizing H1s to have just one H1 each page. H1s are one of the first things Google crawls when analyzing a website for what the page is about, it is intent or content attention, so make sure it’s following SEO best practices.
SEO Audit “Must Have” 4: Optimize Page Titles and Meta Descriptions
After H1s, proceed over to optimizing page titles and Meta descriptions with best practices in mind. Comparable to optimizing H1 tags, sort through URLs for Meta descriptions which are either missing entirely, duplicated, over 940 pixels, or under 70 characters in length.
Page titles are exactly what Google shows on SERPs to convey what the page shown is about. Often, page titles are too long, leaving the title cut or in different cases are too short, leaving extra room for more info to be included about what the webpage is about. Using as many characters as you can in a title and Meta description may be the deciding factor in catching a visitor’s attention and converting them into a lead. Page title best practices are eliminating or adding articles to URLs that are missing titles, have duplicate titles, and have titles that are over 560 pixels or below 30 characters. A tool such as a portent is ideal for ensuring the correct number of pixels and characters.
SEO Audit “Must Have” 5: Internal Linking
Last but not least, a solid SEO audit includes the proper process of internal linking. By linking website pages to one another, search engine crawlers see that a web of relevant, information-rich pages which speak authoritatively about a topic, industry, or perpendicular.
Proper internal linking is an on-page SEO best practice because it functions as a strong framework that supports your existence on the internet.
Before leaping into an SEO campaign with any agency, take time to brush up on which white-hat SEO techniques are and guarantee any agency you are contemplating is providing what they say. Look for a top-rated SEO firm like ioVista Inc that will take you, your site, along with your site’s rankings to the top of these charts.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.