Many factors influence a buyer’s decision to purchase from your online store. This tutorial will show you conversion rate strategies from top Shopify stores to help increase your conversion rate. We will also discuss how to create a CRO strategy (Conversion Rate Optimization), to increase your customers’ purchasing experience and improve the performance of your eCommerce site.
Shopify has been the preferred platform of eCommerce marketers for a long time due to its simplicity and flexibility.
Its conversion rate matrix is an important platform that eCommerce marketing professionals should be more focused on.
Here we are going to understand how to enhance the effectiveness and success of your online store with the help of successful conversion rate tactics from top Shopify stores.
What is a conversion rate?
Conversion occurs when a website visitor becomes your customer. Your visitor can be brought to your website by search engines, social media, and paid ads. After landing on your page, clients will be able to choose to “convert” or become loyal customers.
The conversion rate is a measure of how persuasive your website is. Your products to other users. Calculating the conversion rate involves dividing the number of purchasers by visitors. According to Shopifyexperts. The average is 2%. You have some work ahead of you if you are below this level.
Conversion rates can also be calculated for certain actions. For example, you could calculate the percentage of newsletter sign-ups, landing page visitors who view product pages, abandoned cart users, etc. This Shopify store owner checklist will help you get the best results, no matter what measure you focus on.
Here are some of the most important points we will be discussing
HOMEPAGE OPTIMIZATION IDEAS
Your homepage is often the landing page for PPC advertising. It is also the page most likely to receive the most traffic through SEO. Your homepage is what will influence the user’s perceptions of your brand’s values. A great concierge can help create a welcoming environment.
- Always improve customer service
A great site helps clients find the information they need in one glance. Minimalist design is key on the homepage. Your website visitor should be able to navigate easily. Too much information and frequent image changes can lead to poor first impressions.
- Placement of offers on the homepage
The homepage area plays an important role in determining the best time to offer something to potential customers. You can use plugins to determine when a visitor is ready to leave your website and display a pop-up saying. If you prefer to be more direct, you can place it on either the Welcome Header Bar (or the Quick Announcement Bar).
- Social proofs should be included
Every customer who wishes to sell or buy something from your website should have faith in you. It eliminates uncertainty and provides social proof. Celebrities endorsements in advertisements are an example of testimonials working. It is a great way to persuade buyers through testimonials and guarantees.
- Invest in personalization for eCommerce
Personalization in eCommerce is the ability to offer a customized user experience based upon user analytics like behavior, device type and purchase history, demographics, psychographics, and other data. Personalization in eCommerce depends on the context and how well your consumer base has been segmented. It’s currently limited to mobile or desktop.
PRODUCT DISCOVERY IMPROVEMENTS
Now your homepage is perfected and your potential customer can browse the shelves. A salesperson would always be available to help you in a physical store. Internet commerce, however, requires that the customer choose their products and services on their own. How can you make it easier for your customers?
- Make use of AI-based search
Let’s say you own a home furnishings shop. In your advertisement, you advertised blue candles. The customer was searching for specific blue candles and ended up on your site. The search bar does not exist so the customer must search the interior decor – home, arts and crafts, or gifting ideas sections. Could it be there?
We can see how important a search bar is in the above example. This saves customers time and allows them to provide the correct product in a matter of seconds. For those who want to analyze their customers’ thoughts and gain more insight, a search bar is essential.
- Categorize your products and collections
Too many product categories can make it difficult and overwhelming. Avoid having too many product categories to get the best results. You should make a list with 4-6 key categories, and then break them into subcategories.
- Design your 404 pages
Although 404 pages may appear due to technical glitches, these are rare. Your SEO ranking could be affected if your customers start to leave due to 404 errors. To reduce the risk, redirect your customers to other pages they might find more interesting.
PRODUCT PAGE IMPROVEMENTS
The product page is the final stage of impressing your visitor before they make the payment. The product page is and is different from the homepage, an attempt to be both informative and attractive.
- Importance of high-quality product images
Demonstrating the product in action using demo films or images is crucial to securing a sale. High-quality product images are a key part of the buying process for more than 60% of customers.
- Show all necessary product details
An important aspect of eCommerce marketing is the absence of hidden fees or information about the product. Customers will be annoyed if any information about the product is not disclosed or hidden._
If the product is not in stock, make sure you use redirection. Ask if they can be mailed when the item becomes available.
- Power of product reviews
Your product page can have product reviews that are specific to your product. This is the equivalent of a testimonial on your homepage.
Excellent stitching and quality material. One of the most common phrases is “it seems that the products will be durable.”
A product page, as previously said, is intended to be informational.
- Make use of social selling
Many customers now express their doubts by posting product reviews on the site. This is likely due to the presence of fraudsters and unethical affiliate marketers in the eCommerce feed. Ratings are not enough. You will also see little notifications from your Instagram account flashing on your screen. This adds another layer of social proof.
PRODUCT CHECKOUT EXPERIENCE
One of two outcomes can occur after they click the “Buy” button: either their cart will be abandoned, or they will make a payment. It is difficult to determine why someone failed to finish the transaction. There are some things you can do to pinpoint the problem.
- Auto-populate necessary user details
People who are happy and feel comfortable are more inclined to shop. Logging in via social media is, therefore, an option.
- Thank your customers with effective email marketing
An honest thank you can make a customer return for more. It is important to make your customer feel welcome back anytime. Sending promo codes to new customers can be a great way to encourage them to return and also recommend other items on your website that they might enjoy.
SHIPPING AND RETURNS POLICIES
- Frame your free shipping rules
Most clients won’t buy from you if shipping is not included in the price. On the other hand, they may be more willing to pay a higher price for the goods. Instead of paying additional taxes at the end of your purchase, try to find the sweet spot.
- List down refund policies
Clear refund policies on the product page, as well as the checkout page, are important for items that come in different sizes or other options. Transparency and confidence are enhanced when clients have access to all the information they need.
WEBSITE PAGE OPTIMIZATION
- Effective about page idea
An about page and a homepage don’t have the same capabilities. This area can be used to connect clients to you. Human touch can make an online environment digitally-driven more appealing.
- Mobile responsive web pages
A large percentage of website traffic comes from social media ads that can be viewed on mobile devices. 40% of website users abandon websites that aren’t mobile-friendly.
- Make sure your site loads faster
You only have three seconds to make a first impression in the eCommerce world. To speed up your website’s loading time, compress your images.
TESTING YOUR CONVERSION RATE OPTIMIZATION PLAN
This checklist will help you to future-proof your shopify development services. Although this doesn’t cover all areas, it will help you improve your conversion rates. You can hire a Shopify Expert. This plan will help you achieve the highest conversion rate for your online shop.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.