Author: XtremeUX Digital

Strategies for Creating Powerful Branding

Different Strategies for Creating Powerful Branding

Branding is an essential aspect of your marketing strategy. If you build a wonderful branding strategy, people will get to know your brand, your organization, and your site. In this post, we will first explain what branding is and why it can help you with your SEO. Following that, we will give 5 practical tips you can use to boost your branding plan.

What is branding?

Branding is the process of creating a clear, unique image of your product or your company. Your audience ought to be able to recognize your brand. When it’s a post on Facebook, your newsletter, or the item section on your site, the picture of your brand should be uniform.

Branding is tough. To be able to set up a successful branding strategy, you need to first have a clear vision in mind what your brand is all about: what’s your mission? What values are important? Which style fits your brand (formal/informal)? What does your preferred audience seem like?

Why is branding important for SEO?

If you set up a high-quality branding strategy, optimizing your website for search engines will get much easier. It increases the chances that your preferred audience will get to know your brand name. Your brand name may then develop into an incentive to click your link at the search results (even if you’re not in the top three!). And, in case you do your branding well, people will begin searching for your brand as well. It’ll be much easier to rank for your brand, than for a lot of other search terms. SEO consultant Canada will help you to create strong branding for your business development.

To be able to help you to set up a successful branding strategy yourself, we will share 5 practical tips:

Tip 1: Stay consistent

The most important factor when it comes to branding is to keep consistent. Develop a certain style and stick with it! Design a symbol, and stick with it! Phrase your mission and stay with it! If you’re consistent in how you present your brand to your viewers, people will eventually start to remember and also to recognize your brand.

Tip 2: Phrase a tagline and make it visible

Your tagline phrases the main Message on your brand or your merchandise in a single sentence. Make sure it stands out on your website. You can, for instance, put a tagline below your brand name. For example, the tagline of all Yoast is: “SEO for everyone.”

If possible, try to create your taglines clear and appealing, and have a clear picture of your audience since you’re deciding on your tagline. Use a few words to clearly describe what your site’s all about. It can help use verbs and sentences that indicate an action for your visitor, to activate them. Depending on your site and business, you might also opt to display your personality in your tagline, for example using wordplay or a pun to make it catchy (keep it clear and don’t overdo it, though).

Tip 3: Use images

Images are a very important aspect of your branding strategy. You can use pictures and illustrations on your website, in your newsletter, on Facebook, or in (printed) advertisements. You should ensure that your images fit your brand. If you sell ballet shoes, then you should probably not use pictures of wild animals in the jungle. You’ll want to use pictures that express elegance and grace.

If you consistently pick illustrations and photos that fit your brand, your audience will gradually recognize and recall your brand from simply looking at your photos. In XtremeUX Digital that is an SEO consultant in Canada, we operate with two illustrators to produce unique illustrations that provide a different texture to our audience.

If you use your photos, you can try to develop a consistent style. You can, for instance, be sure all your photos have the same dimensions, use a similar way of editing or use similar pictures. By way of example, when sharing posts on Facebook, we consistently put a text pub on our images. We include the title of our post and the author of the article author. That ensures consistency for every one of our Facebook posts.

Tip 4: Use your brand name

Make sure that your brand name will become familiar to your audience. This means that you ought to use that brand name! Perhaps you may use your brand name in a few of your products. Be sure to use your brand name on your newsletter and in your (Facebook) posts. People should hear and examine your brand name regularly!

Tip 5: Use your logo

Your logo is of great significance to your branding strategy. Branding is much more than designing an awesome logo, though (that’s why this is the final suggestion rather than the initial one we share). Ideally, your logo should stick out. It should be something people realize without any context. Designing a symbol does not have to be overly pricey. Go check out 99designs for example!

Once you have a kickass logo, make sure to use it! Present it to your audience: on your site, in your publication, on Facebook: anyplace! Do not neglect to utilize it favicon for your site. Some time ago, Google added favicons to mobile search outcomes. It’s been experimenting with showing them for background outcome, too. You can imagine it’s helpful for your visibility if your logo is included in the results pages, as favicon.

The colors you choose for your logo are of fantastic importance too. Make sure to use these colors consistently: on your publication, on your site, in pictures. If you apply the very same colors everywhere, they’ll become a part of your brand. People might recognize your brand by simply taking a look at the colors on your newsletter or in your FB post.

Conclusion

If you develop a successful branding Approach, people will remember and recognize your brand. In the long term, your logo or brand name will be something that immediately evokes (positive) emotions. Too. Thus, people get more familiar with your brand, your SEO will get easier combining your SEO strategy with an awesome branding strategy is the way to go!

Digital Marketing Terms and Meanings

Top 20 Digital Marketing Terms and Their Meanings

Whether you work with a digital marketing agency, for an agency or are new to the world of digital marketing altogether, there might be a few terms that are unclear to you. As soon as it’s easy to get lost in the jargon of a particular industry, our Digital Marketing service experts at XtremeUX Digital perform their very best to take some time to break down specific terms and other jargon that may be confusing to customers and other readers when they don’t know what they mean.

In this article, we have a closer look at 20 digital marketing terms and break them down one by you to help you obtain a better understanding of what they mean.

1. CTR

CTR stands for Click Through Rate. This refers to the percent of consumers that clicked and viewed a hyperlink. These links are usually put in emails, website content, ads, and so on. The greater the CTR, the more users visited a webpage.

2. Bounce Rate

The bounce rate refers to the percent of visitors to a site who leave after viewing just one page. If your site has a higher bounce rate, it is likely that it didn’t cater to their requirements or wasn’t what they were trying to find. This might be a sign that your website is due for a refresh.

3. SEO

SEO stands for Search Engine Optimization, which is the processes and procedures which are utilized to help improve the rankings of your website in search terms. The greater your website rankings on a search engine results page, such as Google, the more traffic your website will generally generate.

4. SMM

SMM stands for Social Media Marketing. Social media platforms, like Facebook, Instagram, and YouTube, provide your brand with a chance to communicate with your audience obviously and regularly. By marketing your brand through social media platforms, you present the opportunity for your current and prospective audience to connect with you. Promote products and solutions, engage your viewers, host contests, and keep your audience up-to-date on the latest news and changes regarding your brand.

5. Leads

A lead is a potential customer that has shown an interest in your brand, services, or products. A lead can be generated when they complete a form, connect via social networking, respond to an email, or get in touch with your business or company through a digital platform, like a landing page or webpage.

6. Conversions

A conversion is a lead that has taken action after interacting with your digital marketing platforms. They can act by signing up for emails, visiting a store, or buying your products or services. Once a lead has been created, it is up to your small business or company to turn them in a conversion.

7. Impressions

Impressions refer to the number of times an advertisement is shown or a website is viewed by the target audience.

8. Keywords

A keyword is a word or phrase that your target audience uses within an internet search engine to locate your services. Using keywords within your digital marketing endeavors is a standard SEO practice that is widely used throughout digital marketing. By incorporating these phrases and words naturally and strategically, the opportunity of your website or specific webpages ranking higher within local search queries can be increased considerably, helping to effectively improve your rankings and achieve.

9. Organic Traffic

Organic traffic refers to those who find your site naturally through a search engine like Google or Bing.

10. Paid Traffic

Paid traffic refers to those who visit your website from online advertising. The business will bid on certain keywords and make ads based on said keywords to be exhibited on top of a page on an internet search engine.

11. Keyword Stuffing

Keyword stuffing is precisely how it seems, the overuse of keywords on a specific page or throughout a website. While keywords are an important part of any SEO strategy, they must be used naturally and in a means that will benefit the reader. The more engaging, more useful, and understandable a piece of keyword-driven articles is, the more likely it is to help improve the rankings of your website in relatable search engine inquiries.

12. Metadata Titles & Descriptions

Commonly known as snippets, metadata titles and descriptions refer to this text which appears along with your site at a google search. A metadata title must be between 50 and 60 characters, such as spaces, whilst metadata descriptions should be between 150 and 160 characters, including spaces. This text can enable the user to better understand what waits for them on your sites, such as products, services, brands, places, and much more. This advice is geared to assist them to find the solution which they are looking for.

13. Landing Page

A landing page is a single-page web property that hosts information regarding a certain topic, support, or promotion. The landing page is designed to help the user learn more about the brand, services, and products provided, along with almost any promotions or deals they could have the ability to take advantage of. Most landing pages will also have a part or form dedicated to helping the consumer get in touch with the brand by departing their advice to be reached by.

14. Social Networking

Social networking is the practice of strategically utilizing online platforms and societal media marketing accounts to build online communities where users discuss common interests and activities. The most popular platforms for social networking include Facebook, Instagram, Pinterest, YouTube, and Linkedin.

15. Look-a-Like Audiences

Look-a-Like Audiences is an advanced targeting option that can be obtained on Facebook. This ad agency goes beyond the fundamental demographics and interests when targeting a certain audience since it provides your brand with the opportunity to find new folks to add to their target audience based on resemblance from the current clients.

16. A/B or Divide Testing

A/B or split testing refers to the practice of creating two versions of an internet property to determine which one performs better. This may be done with web properties like landing pages, emails, and ads.

17. Analytics

The data recovered from the operation of a website, social media platform, email, landing page, or other web property, is referred to as analytics. Many tools are available to track your analytics and even offer you a condensed and consumable report to assist review and digest the data. This information can allow you to make adjustments which may help enhance the participation and effectiveness of internet properties.

18. B2B

B2B stands for Business-to-Business. This expression identifies that the company conducted will be between two companies.

19. B2C

B2C stands for Business-to-Customer. This expression identifies that the company will be run between a business and a customer.

20. On-Page Optimization

On-page optimization refers to the work and actions which are taken on a website to enhance organic search engine rankings.

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