The Coronavirus pandemic waged war against the global economy, putting entire countries in lockdown and disrupting many supply chains. Many businesses found themselves in a state of uncertainty during that time. They were forced to rely upon government aid packages to pay their employees and keep their cash flowing. While some businesses were able to weather the storm by developing new ways of serving customers, others were unable to continue operating.
No matter what side your company falls on, it’s important to have a solid strategy in place for launching your business and restoring normal operations. SEO (search engine optimization) is a key aspect of this strategy that many people overlook. This can have a significant impact on your bottom line, especially when we are making progress against the Covid-19 pandemic.
Many companies think of SEO in terms of search rankings on popular engines like Google, Bing, and other search engines. However, this is a generalization. SEO is about organic traffic, which moves naturally through search engines and is directly tied to your website. These search engines analyze your website and all content, including images, videos, and text, to determine whether the information is relevant for the audience.
As companies like Google improve their search algorithms, these methods become more sophisticated every day. Google Docs was used to create this blog article. In just one paragraph, Google was able to predict the words.
It is important to realize that search engines can be difficult to fool. This is good news for consumers since companies are constantly required to improve their website content and stay current with modern design standards. These ever-changing guidelines could result in your company being ranked lower in search results or stuck on the second page.
SEO was the wild west in digital marketing years ago. There were few rules and they were rarely followed. This led to the emergence of “Black Hat” SEO techniques, which were used to artificially increase a company’s ranking in search engines. These days are long gone. Google and other search engines are now able to determine whether disreputable digital marketers are using these tactics and can punish them in a variety of ways that can have devastating consequences for your company. This is a good thing. This has allowed digital marketing companies to keep high standards and eliminate the worst.
SEO is crucial, especially after a disaster like the Covid-19 pandemic. While there is still time to optimize SEO for your company in preparation for a full reopening of the economy these days, they are closing. The threat of another wave of terrorists won’t suffice to make countries adopt the same lockdown procedures. This means that your company must be prepared for an influx in business. Your company will be able to improve its SEO rankings and increase the impact of your website by working with the right digital agency. It is often overlooked that website content plays a major role in SEO rankings. This means it is important to hire the right digital marketing agency to take a look at your website.
Some companies see the Covid-19 lockdowns as a sign that business is on pause. This is a wrong way of looking at the situation. These companies will have a harder time regaining any traction they may have before Covid-19. Companies that are proactive have maintained their SEO rankings by combining organic content, website optimization, and a strong social media presence. All of these factors tie together. Don’t worry if your company hasn’t taken these steps in the past 3 months. If you act immediately, there is still time to turn the tide.
As the old saying goes, the early bird gets the chickens. This is doubly true if you want your company to be a leader in the industry compared to your competitors. Although we will still feel the economic impact for at least 2 years, most things will soon return to normal. We’ll return to normal operations one year from now. It is not a good idea to wait for this time. You have plenty of opportunities to capitalize on the missed opportunities of your competitors and rise to the top. Your customers should know that you are there and mean business. This goal can only be achieved with a strong SEO strategy. Contact us today for more information about Dallas SEO experts’ ability to help you improve your SEO rankings and prepare yourself for a post-Coronavirus recovery stage. Let’s get together to achieve your goals.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.