Branding is an essential aspect of your marketing strategy. If you build a wonderful branding strategy, people will get to know your brand, your organization, and your site. In this post, we will first explain what branding is and why it can help you with your SEO. Following that, we will give 5 practical tips you can use to boost your branding plan.
What is branding?
Branding is the process of creating a clear, unique image of your product or your company. Your audience ought to be able to recognize your brand. When it’s a post on Facebook, your newsletter, or the item section on your site, the picture of your brand should be uniform.
Branding is tough. To be able to set up a successful branding strategy, you need to first have a clear vision in mind what your brand is all about: what’s your mission? What values are important? Which style fits your brand (formal/informal)? What does your preferred audience seem like?
Why is branding important for SEO?
If you set up a high-quality branding strategy, optimizing your website for search engines will get much easier. It increases the chances that your preferred audience will get to know your brand name. Your brand name may then develop into an incentive to click your link at the search results (even if you’re not in the top three!). And, in case you do your branding well, people will begin searching for your brand as well. It’ll be much easier to rank for your brand, than for a lot of other search terms. SEO consultant Canada will help you to create strong branding for your business development.
To be able to help you to set up a successful branding strategy yourself, we will share 5 practical tips:
Tip 1: Stay consistent
The most important factor when it comes to branding is to keep consistent. Develop a certain style and stick with it! Design a symbol, and stick with it! Phrase your mission and stay with it! If you’re consistent in how you present your brand to your viewers, people will eventually start to remember and also to recognize your brand.
Tip 2: Phrase a tagline and make it visible
Your tagline phrases the main Message on your brand or your merchandise in a single sentence. Make sure it stands out on your website. You can, for instance, put a tagline below your brand name. For example, the tagline of all Yoast is: “SEO for everyone.”
If possible, try to create your taglines clear and appealing, and have a clear picture of your audience since you’re deciding on your tagline. Use a few words to clearly describe what your site’s all about. It can help use verbs and sentences that indicate an action for your visitor, to activate them. Depending on your site and business, you might also opt to display your personality in your tagline, for example using wordplay or a pun to make it catchy (keep it clear and don’t overdo it, though).
Tip 3: Use images
Images are a very important aspect of your branding strategy. You can use pictures and illustrations on your website, in your newsletter, on Facebook, or in (printed) advertisements. You should ensure that your images fit your brand. If you sell ballet shoes, then you should probably not use pictures of wild animals in the jungle. You’ll want to use pictures that express elegance and grace.
If you consistently pick illustrations and photos that fit your brand, your audience will gradually recognize and recall your brand from simply looking at your photos. In XtremeUX Digital that is an SEO consultant in Canada, we operate with two illustrators to produce unique illustrations that provide a different texture to our audience.
If you use your photos, you can try to develop a consistent style. You can, for instance, be sure all your photos have the same dimensions, use a similar way of editing or use similar pictures. By way of example, when sharing posts on Facebook, we consistently put a text pub on our images. We include the title of our post and the author of the article author. That ensures consistency for every one of our Facebook posts.
Tip 4: Use your brand name
Make sure that your brand name will become familiar to your audience. This means that you ought to use that brand name! Perhaps you may use your brand name in a few of your products. Be sure to use your brand name on your newsletter and in your (Facebook) posts. People should hear and examine your brand name regularly!
Tip 5: Use your logo
Your logo is of great significance to your branding strategy. Branding is much more than designing an awesome logo, though (that’s why this is the final suggestion rather than the initial one we share). Ideally, your logo should stick out. It should be something people realize without any context. Designing a symbol does not have to be overly pricey. Go check out 99designs for example!
Once you have a kickass logo, make sure to use it! Present it to your audience: on your site, in your publication, on Facebook: anyplace! Do not neglect to utilize it favicon for your site. Some time ago, Google added favicons to mobile search outcomes. It’s been experimenting with showing them for background outcome, too. You can imagine it’s helpful for your visibility if your logo is included in the results pages, as favicon.
The colors you choose for your logo are of fantastic importance too. Make sure to use these colors consistently: on your publication, on your site, in pictures. If you apply the very same colors everywhere, they’ll become a part of your brand. People might recognize your brand by simply taking a look at the colors on your newsletter or in your FB post.
If you develop a successful branding Approach, people will remember and recognize your brand. In the long term, your logo or brand name will be something that immediately evokes (positive) emotions. Too. Thus, people get more familiar with your brand, your SEO will get easier combining your SEO strategy with an awesome branding strategy is the way to go!
Full-service digital marketing agency specialized in SEO, Pay per Click marketing and website optimization areas.