Whether you work with a digital marketing agency, for an agency or are new to the world of digital marketing altogether, there might be a few terms that are unclear to you. As soon as it’s easy to get lost in the jargon of a particular industry, our Digital Marketing service experts at XtremeUX Digital perform their very best to take some time to break down specific terms and other jargon that may be confusing to customers and other readers when they don’t know what they mean.
In this article, we have a closer look at 20 digital marketing terms and break them down one by you to help you obtain a better understanding of what they mean.
CTR stands for Click Through Rate. This refers to the percent of consumers that clicked and viewed a hyperlink. These links are usually put in emails, website content, ads, and so on. The greater the CTR, the more users visited a webpage.
2. Bounce Rate
The bounce rate refers to the percent of visitors to a site who leave after viewing just one page. If your site has a higher bounce rate, it is likely that it didn’t cater to their requirements or wasn’t what they were trying to find. This might be a sign that your website is due for a refresh.
SEO stands for Search Engine Optimization, which is the processes and procedures which are utilized to help improve the rankings of your website in search terms. The greater your website rankings on a search engine results page, such as Google, the more traffic your website will generally generate.
SMM stands for Social Media Marketing. Social media platforms, like Facebook, Instagram, and YouTube, provide your brand with a chance to communicate with your audience obviously and regularly. By marketing your brand through social media platforms, you present the opportunity for your current and prospective audience to connect with you. Promote products and solutions, engage your viewers, host contests, and keep your audience up-to-date on the latest news and changes regarding your brand.
A lead is a potential customer that has shown an interest in your brand, services, or products. A lead can be generated when they complete a form, connect via social networking, respond to an email, or get in touch with your business or company through a digital platform, like a landing page or webpage.
A conversion is a lead that has taken action after interacting with your digital marketing platforms. They can act by signing up for emails, visiting a store, or buying your products or services. Once a lead has been created, it is up to your small business or company to turn them in a conversion.
Impressions refer to the number of times an advertisement is shown or a website is viewed by the target audience.
A keyword is a word or phrase that your target audience uses within an internet search engine to locate your services. Using keywords within your digital marketing endeavors is a standard SEO practice that is widely used throughout digital marketing. By incorporating these phrases and words naturally and strategically, the opportunity of your website or specific webpages ranking higher within local search queries can be increased considerably, helping to effectively improve your rankings and achieve.
9. Organic Traffic
Organic traffic refers to those who find your site naturally through a search engine like Google or Bing.
10. Paid Traffic
Paid traffic refers to those who visit your website from online advertising. The business will bid on certain keywords and make ads based on said keywords to be exhibited on top of a page on an internet search engine.
11. Keyword Stuffing
Keyword stuffing is precisely how it seems, the overuse of keywords on a specific page or throughout a website. While keywords are an important part of any SEO strategy, they must be used naturally and in a means that will benefit the reader. The more engaging, more useful, and understandable a piece of keyword-driven articles is, the more likely it is to help improve the rankings of your website in relatable search engine inquiries.
12. Metadata Titles & Descriptions
Commonly known as snippets, metadata titles and descriptions refer to this text which appears along with your site at a google search. A metadata title must be between 50 and 60 characters, such as spaces, whilst metadata descriptions should be between 150 and 160 characters, including spaces. This text can enable the user to better understand what waits for them on your sites, such as products, services, brands, places, and much more. This advice is geared to assist them to find the solution which they are looking for.
13. Landing Page
A landing page is a single-page web property that hosts information regarding a certain topic, support, or promotion. The landing page is designed to help the user learn more about the brand, services, and products provided, along with almost any promotions or deals they could have the ability to take advantage of. Most landing pages will also have a part or form dedicated to helping the consumer get in touch with the brand by departing their advice to be reached by.
14. Social Networking
Social networking is the practice of strategically utilizing online platforms and societal media marketing accounts to build online communities where users discuss common interests and activities. The most popular platforms for social networking include Facebook, Instagram, Pinterest, YouTube, and Linkedin.
15. Look-a-Like Audiences
Look-a-Like Audiences is an advanced targeting option that can be obtained on Facebook. This ad agency goes beyond the fundamental demographics and interests when targeting a certain audience since it provides your brand with the opportunity to find new folks to add to their target audience based on resemblance from the current clients.
16. A/B or Divide Testing
A/B or split testing refers to the practice of creating two versions of an internet property to determine which one performs better. This may be done with web properties like landing pages, emails, and ads.
The data recovered from the operation of a website, social media platform, email, landing page, or other web property, is referred to as analytics. Many tools are available to track your analytics and even offer you a condensed and consumable report to assist review and digest the data. This information can allow you to make adjustments which may help enhance the participation and effectiveness of internet properties.
B2B stands for Business-to-Business. This expression identifies that the company conducted will be between two companies.
B2C stands for Business-to-Customer. This expression identifies that the company will be run between a business and a customer.
20. On-Page Optimization
On-page optimization refers to the work and actions which are taken on a website to enhance organic search engine rankings.
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